TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, more info OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and s